Comprehensive web analytics platform that helps you understand your audience, measure website performance, and make data-driven decisions to grow your business.
Analytics 360 from
$150k/year
Free version includes standard reports, real-time data, and up to 10 million hits per month
56M+
Websites
2005
Launched
60+
Languages
Google Analytics is the world's most popular web analytics platform, providing detailed insights into website traffic, user behavior, and conversion patterns. It helps businesses understand how visitors interact with their websites and make data-driven decisions.
With powerful tracking capabilities, customizable reports, and seamless integration with other Google products, Analytics provides the insights needed to optimize marketing campaigns, improve user experience, and grow your online presence.
Monitor website traffic, user behavior, conversions, and engagement metrics in real-time.
Understand your audience demographics, interests, behavior, and technology preferences.
Track specific goals, measure conversion rates, and identify optimization opportunities.
Create custom dashboards and reports tailored to your specific business needs.
Monitor website activity as it happens with live visitor tracking and real-time data.
Detailed demographic, geographic, and behavioral insights about your website visitors.
Track goals, e-commerce transactions, and conversion funnels to optimize performance.
Visualize how users navigate through your website and identify optimization opportunities.
Analyze data across any time period with flexible date range selection and comparison.
Seamlessly integrate with Google Ads, Search Console, and other Google services.
Based on 8,127 reviews
"Google Analytics is essential for understanding our website performance. The GA4 upgrade took some getting used to, but the enhanced tracking capabilities are worth it. Great for e-commerce tracking."
"Powerful analytics platform that's hard to beat, especially considering it's free. The learning curve can be steep, but the insights you get about user behavior are invaluable for marketing decisions."
"The integration with Google Ads makes campaign optimization so much easier. Real-time reporting helps us make quick decisions, and the custom dashboards save us hours of manual reporting."
Other analytics tools that complement Google Analytics
Heatmaps
Event Analytics
SEO Analytics
Data Visualization